Holiday hours
Posted by Patty Fri, 24 Dec 2010 01:15:00 GMT
Happy holidays everyone!
Here are our holiday hours:
Read more...Posted by Patty Fri, 24 Dec 2010 01:15:00 GMT
Happy holidays everyone!
Here are our holiday hours:
Read more...Posted by PeterD Thu, 09 Dec 2010 21:22:00 GMT
It is interesting to watch different customers come in when they are shopping for a new bike. Some obviously just “get it” about Passion and what we are offering, and other haven’t picked up on it yet. As a marketer, I’ve had trouble figuring out how to help people who don’t “get it” to understand what we are really offering.
The problem is a bike has a standard retail price, often listed right on a manufacturer’s web sites. If a bike is a commodity, then going to the discounter that offers that bike at 20% off is better for the customer than paying full retail as you would at Passion.
But Passion doesn’t believe bikes are commodities. The parts may be the same whether you buy the bike from us or a discounter, but the final product is not.
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