Save The Date, Passion's Spring Demos

Posted by Charles on March 4, 2016

New this year, plural tense! Finding it impossible to get all the best bikes here on the the same weekend, this year we have split the one gigantic demo event into three days. Our demo season kicks off Saturday March 12 when Specialized sends us their fleet of Rhymes, Rumors, Cambers, Stumpjumpers, and Enduros. Recently added is a generous sampling of the 6Fattie models, Specialized own slightly fatter take on the increasingly popular 650 wheel size.

Specific sizes will be announced soon, and I’ll send a link out to my newsletter list that will take you to our ride reservation form. If you know someone who needs to be on that list, share this newsletter or this link with them so they can stay informed. As in years past, we will be reserving your favorite rides for you on demo days so you can guarantee a 90 minute ride on the bike or bikes that charm you the most. We’ll have food, fun, and other great things planned to keep you and your loved ones fully entertained on both weekends. Make a date of it.

Or dates. We will have Ibis Cycles here on Saturday April 9, and on April 23 Santa Cruz and Juliana Bicycles take over with their mobilized fleets of amazing and beautiful bikes. We’re here to fill your Spring with brightly colored carbon fiber and shiny new bits of shifty and stoppy goodness.

Happy Holidays!

Posted by Charles on December 24, 2015

The Passion elves have crossed almost everything off of their to do lists and we’re all getting ready to spend some quality time with family and friends. And a then few more hours with family. I’ve been pretty good about avoiding any more than the necessary holiday stress but I’m still looking forward to taking a little time off and getting reacquainted with my bike, my kid, and my girlfriend. Combined with a need to get in line and wrap up our own last minute items, we’ll all be taking a little extra time off now and then again next week.

Our holiday hours for this week and next are the same. Passion will close at 2:00 on the Thursdays of Christmas Eve and New Years Eve, and we will be closed all of the Fridays of Christmas Day and New Years Day. We are here all of the two Saturdays, from 9:00 until 6:00, and sticking with our normally closed Sunday and Monday ritual. On Tuesday January 5 we are back to our normal Tuesday through Saturday hours. We’re not closing any additional times or days this year for inventory, because I am sure by then you will have bought it all.

Thank you for making this a wonderful year for all of us, and best wishes to you and yours for the remainder of the season. With the Winter Solstice just behind us, I’m now counting down the days til the time change and resumption of the Wednesday Wrides. Only 80 more days…

Family, Fun, and Fireworks

Posted by Charles on July 3, 2015

We have had a pretty hectic week here at the shop, working diligently to get our customers geared up for the holiday weekend. Our AC system, consisting of whatever breeze we could fan into the shop, did its best for us, but we’re all cooked from Sedona Summer temperatures indoors and enduring heart flutters induced by too many iced coffees.

Think of us today as we wrap up the last two builds and a few repairs. And think about the clock we’re watching too, because at 7:00, we’re all out of here for the long weekend. Our Fourth of July weekend beckons with the promise of parades, beaches, bikes, and cooler temps. Passion will be closed all day Saturday, Sunday, and Monday while we recharge and get ready for the next week. If you’re going to need any little bits from us to enhance your weekend, best get that out of the way right now. Its almost noon, and we’ll be on the trails before dark.

Passion Closed Easter Sunday

Posted by Charles on April 5, 2015

Passion will be closed this Easter Sunday, celebrating Spring and new beginnings. This day we will take a rejuvenating break our early season rush, and you will instead find us enjoying the outdoors on the eve of this coming storm. We will resume our regular hours on Tuesday, April 7.

Passion's Spring Demo Event, March 14 and 15

Posted by Charles on March 11, 2015

The week leading up to St Patrick’s Day is our big Spring season kickoff, and the Demo marks the first full weekend of Daylight Savings Time! Santa Cruz, Ibis, and Juliana Bicycles are all returning with their demo fleets and techs for a weekend filled with good rides on great bikes! This year we are also quite excited to have the new additions of Intense Cycles and Ritchey bringing our bling count to over 100 shiny new bikes! Our most Passionate will be leading rides on both days that weekend at 9:00, 11:00, 1:00 and 3:00, and you will be able to reserve specific bikes for your choice of ride or rides. All rides start and end at Passion, and you can follow one of our leaders, or take off on your favorite test loop. Transition back at the shop with the refreshments we provide, or hang out and chat with the reps and fellow riders.

To reserve your bike, run over to our reservation link to see which bikes are available at what times, and then shoot an email off to us with the following preferences:

Bike Model and Number:
Bike Size:
Ride Time:
Ride Day:
Pedals: SPD or Flats or your own?
Rider’s Name:
Rider’s Cell Phone Number:
Rider’s email address:

Ladies, we’ll expect to see you twice this weekend. Kathy Pruitt will be bringing us an amazing array of women’s specific Juliana bikes to play with all day Saturday, but Saturday only, and on Sunday, Pam James will be leading a ride for ladies only. Pam is super fun, a great and patient rider, and will guarantee you a good time. Her ladies ride will be a casual pace, perfect for those new to Waterdog or relatively new to mountain biking. Feel most welcome to join her either on your own bike, or one of the demo bikes. The Ladies Ride rolls out at 11:00 on Sunday.

Allison Reynolds, owner and massage therapist at Arbor Vitae Massage and Bodywork, will be out at the Event both days tuning up your body in between rides. Whether you have a bit of fatigue after your demo, or you come back with a minor injury, she will be there to help you out.

Also, please shoot me a note at to let me know if you would like to volunteer at our event. We currently need help with food prep and service, pedal removal and swapping, and at the registration table day of the event.

Event Overview

Holiday Hours

Posted by Charles on December 23, 2014


Most of the gift are wrapped, all the four has been baked into sweet treats, and the last Christmas bike is nearly all assembled.  We are all looking forward to some quality family and trail time, balanced with overindulging on Christmas cookies.  Just before we duck out of here to enjoy a brief break, I want to share our holiday hours with you.

Wednesday, Christmas Eve, Passion will be open only from 10:00 til 2:00

Thursday Christmas Day we will be closed

Friday we return to our regular hours, 10:00 to 7:00 that day, 9:00 to 6:00 Saturday, and noon to 5:00 on Sunday.

We repeat the same the following week to properly ring in the new year.

Tuesday December 30 we’re here from 10:00 to 7:00

Wednesday, New Year’s Eve, Passion will be open only from 10:00 til 2:00

Thursday New Year’s Day we will be closed

Friday we return to our regular hours, 10:00 to 7:00 that day, 9:00 to 6:00 Saturday, and noon to 5:00 on Sunday.

We have been glancing at all the sunny days in the upcoming week’s forecast, and hope to see you out on the trails during out down time, and back in the shop when we return January 5, charged up for to serve you, hopefully with tired legs and only slightly enhanced waist lines.

Christmas Lights Wride, Wednesday December 17

Posted by Charles on December 16, 2014

Save the Date! Wednesday, December 17 marks the return of Passion’s Christmas Lights Wride! Plan to meet at Passion that night with your well lit up bike and join us for a parade paced ride over to the fabulously decorated houses on Eucalyptus Street in San Carlos. Along the way, we will detour past some fancy displays in Belmont as well. This ride rolls along at a slow, social pace and is open to all ages, and we will be splitting the group into one each longer and shorter route to Eucalyptus, for those that want to ride just a little bit more, or do the family friendly distance. Please do make sure if you bring your kids with you, that they have some experience riding in traffic and bring lots of lights.


The ride starts at 7:30 sharp, but our friends from Peruchi will be setting up their truck by 6:30, offering the finest blend of Peruvian and Chinese healthy, nutritious, and tasty cuisine. Come early to get a map, grab a bite off the truck, and enjoy some good company in Passion’s Lounge before the ride.

This year we will have a full 8 mile route, and a slightly shorter route for families. Both groups will meet up just before the peak of the light show, and all will return to the shop after about two hours for warm beverages and sweet treats. I expect and encourage themed costumes and festively lit up bikes. Belmont Police Department will be rolling us out again this year, with a lit up escort across El Camino, then again at Ralston onto 6th, where we can meet the shorter ride at Twin Pines Park. The map will be finalized soon and published here, plus handed out that night. This is a free event, and Passion will be hosting a post Wride happy hour in the Lounge with seasonal spirits. Please feel free to bring a Christmassy dessert to share either post ride or while we are out, and some cash for the food truck if you want to sample Dan and Maricela’s wares . Start daydreaming now about decorations and shopping for lights for your centerpiece. I like to start here in the Christmas Battery Light catalog at

Good Shifts In Our Demo Fleet

Posted by Charles on November 11, 2014

Last week we received the first batch from Specialized of our new 2015 demo bikes. We are increasing our offerings of 27" wheel bikes (while resisting the trend to call them 650b) by bringing in a couple of Rumors, two Stumpjumpers, and a little fleet of Enduros. We also were able to lay our hands on an XL Stumpy Expert Carbon 29, to be seen here shortly. The week before, we got two new carbon Ripley XOs from Ibis, and Chris has those built up and ready to ride now.

All this has me feeling more pressure to move last year’s demo bikes out of here, so we marked them down a bit further and are systematically going through each one prepping for sale. The prep involves a fork service, rear shock service, new brake pads, and replacing any worn drive train parts. We try to keep these guys in exemplary mechanical condition all the time, but now they are about as good as new. Come check ’em out and give one or two a loving new home.

Ibis Mojo SL-R Carbon XT. One each in Large and XL. $5900 new, now $2500 each.

Ibis Mojo SL-R XT XL

Santa Cruz Blur LT Carbon Large XT Was $5800 new, now $3100.

Santa Cruz Blur LT Carbon XT.

We’ll be adding a Large Nomad to this list soon, and a couple of Stumpjumper Hardtails as well. See next week’s newsletter, or our Facebook page for updates.

Closed Friday, July 4th

Posted by Charles on July 3, 2014

Hi All Our Wonderful Biking Friends,

We heard most of you are going to be hitting all your favorite trails tomorrow, enjoying the sun and wearing out rubber on your favorite steeds. Due to the unbelievable urge to do the same, we will be closed Friday July 4th. Perhaps we will see you out there on one of those awesome rides. Stop and have a chat and beer after as well? Anyway, we will resume normal hours again on Saturday from 9am-6pm. See you then!

From the crew of Passion Trail Bikes, enjoy your 4th!

Closed Easter Sunday, April 20

Posted by Charles on April 18, 2014

We’re hunting for easter egg shaped and colored rocks on top of Gooseberry Mesa. We hope you’re enjoying your Easter Sunday. We’ll be back in the shop tanned and tired on Tuesday, April 22 at 10 AM.